LONDON, UK & SYDNEY, AU - June 2026 - Brand experience and event marketing agency Sense Group has today announced the official launch of its UK market hub, establishing a permanent London office to initially support the rapid EMEA enterprise growth of its anchor client, Canva.
The structural expansion follows a string of successful physical brand experiences delivered by Sense Group for clients across Europe - including events in UK, France, Italy, Finland, Germany, and Monaco.
Most recently, the agency designed and executed Canva’s headline-making exhibition experience and the release of its 2026 Report: The State of Marketing and AI at the OMR Festival in Hamburg, Germany, which served as a flagship moment for the software platform’s high-profile enterprise push into Europe.
Recognising Sense Group’s nearly 20 years of deep specialisation in brand experience for technology giants such as Google and Amazon, Canva has tasked the independent agency with establishing an on-the-ground presence in London to drive the strategic program design of its enterprise experience marketing rollout.
The multi-country remit spans the entire B2B experiential funnel, encompassing high-level thought leadership moments, bespoke corporate hospitality, large-scale exhibitions, events and integrated content creation.
To execute this scaled enterprise rollout, Sense is deploying its unique and proven ‘distributed intelligence’ agency model - a framework built specifically to be adaptable, scalable, and highly efficient for fast-moving and ambitious clients.
Rather than relying on legacy, centralized structures, the agency operates via agile regional ‘In Real Life’ (IRL) hubs in APJ (Sydney) and EMEA (London), powered by a global network of full-time remote specialists and foundational AI systems.
“This is an exciting milestone in Sense’s growth trajectory, marking our transition into a dual-hub global agency,” said Mark Bennedick, Director at Sense Group. “Independent, scalable agencies are increasingly winning global footprint clients because of the ability to integrate seamlessly and deliver solutions at speed.”
“Having managed the brand experience portfolios for tech giants like Google, Amazon and Canva for over a decade across APAC, our clients asked us to bring that same proven operational precision to Europe. Our core focus for EMEA will be to deliver brand experiences that scale enterprise strategies across the broad range of localised markets.”
Founded in 2007, Sense Group is one of the few independent brand experience and event marketing agencies delivering agility at scale for the largest and most ambitious tech brands in the world. With regional hubs in Sydney and London, the agency’s highly experienced, multi-disciplinary team delivers integrated projects that blend strategy, creative design, and full-scale production to build and engage B2C, B2B, and B2E communities.
By creating immersive spaces, moments and content, Sense helps forward-thinking brands connect deeply with their core audiences and position themselves for growth - operating on the belief that in an increasingly digital world, physical experiences are the ultimate key to trust and connection.
Mark Bennedick
Director, Sense Group
mark@sensegroup.co
+61 (0)412 746 276
www.sensegroup.co