Sense Group Launches UK Hub to Scale Client Expansion

LONDON, UK & SYDNEY, AU, June 2026: Brand experience and event marketing agency Sense Group has today announced the official launch of its UK market hub, establishing a permanent London office to initially support the rapid EMEA enterprise growth of its anchor client, Canva.

The structural expansion follows a string of successful physical brand experiences delivered by Sense Group for clients across Europe, including events in the UK, France, Italy, Finland, Germany, and Monaco.

Most recently, the agency designed and executed Canva’s exhibition experience and the release of its 2026 Report: The State of Marketing and AI at the OMR Festival in Hamburg, Germany, which served as a flagship moment for the software platform’s high-profile enterprise push into Europe.

Building on Sense Group’s nearly 20 years of specialisation in brand experience for technology giants such as Google and Amazon, Canva has tasked the independent agency with establishing an on-the-ground presence in London to drive the strategic program design of its enterprise experience marketing rollout.

The multi-country remit spans the entire B2B experiential funnel, encompassing high-level thought leadership moments, tailored corporate hospitality, large-scale exhibitions, events and integrated content creation.

A different agency model: ‘distributed intelligence’

To execute this scaled enterprise rollout, Sense is using its ‘distributed intelligence’ agency model, which is built to adapt and scale quickly for fast moving clients.

Rather than relying on a large centralised structure, the agency runs regional ‘In Real Life’ (IRL) hubs in APJ (Sydney) and EMEA (London), supported by a global network of full-time remote specialists and its own AI systems.

“This is an exciting milestone in Sense’s growth trajectory, marking our transition into a dual-hub global agency,” said Mark Bennedick, Director at Sense Group. “Independent, scalable agencies are increasingly winning global footprint clients because they can fit in with client teams and move quickly.”

“Having managed the brand experience portfolios for tech giants like Google, Amazon and Canva for over a decade across APAC, our clients asked us to bring that same proven operational precision to Europe. In EMEA, our focus is brand experiences that help enterprise strategies work across many different local markets.”

About Sense Group

Founded in 2007, Sense Group is an independent brand experience and event marketing agency working with some of the world’s largest technology brands. With regional hubs in Sydney and London, the agency’s experienced, multi-disciplinary team delivers integrated projects that blend strategy, creative design, and full-scale production to build and engage B2C, B2B, and B2E communities.

Sense creates spaces, moments and content that help brands connect with their core audiences and grow. The agency works on the belief that in an increasingly digital world, physical experiences are still the best way to build trust.

Media Contact:

Mark Bennedick
Director, Sense Group
mark@sensegroup.co
+61 (0)412 746 276
www.sensegroup.co