---
title: YouTube Festival
description: How Sense transformed what was formerly YouTube Brandcast into YouTube Festival.
---

[Work | Sense ](https://www.sensegroup.co/works)

# [YouTube Festival](https://www.sensegroup.co/works/youtube-festival)

 Written by [Mark Bennedick](https://www.sensegroup.co/works/author/mark-bennedick) | Jan 20, 2020 1:22:11 AM

YouTube wanted to unveil their new, premium advertising products. This is how Sense transformed what was formerly YouTube Brandcast into YouTube Festival, a sensory environment that brought the world of YouTube to life for Sydney guests…

[View full post](https://www.sensegroup.co/works/youtube-festival)

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