Google Pixel Studio

Google Pixel aimed to make a splash at the Australian Open of Tennis, showcasing its AI-powered camera and innovative features to a global audience. The challenge was to create an immersive and engaging AI driven experience that would capture the excitement of the tournament while highlighting Pixel's unique capabilities.

Sense designed and built the Google Pixel Studio, a two-story activation that brought Pixel's amazing AI to life. This wasn't just a product display; it was an interactive playground where fans could:

Experience Pixel's AI Camera: fans tested features like Best Shot, capturing their own share-worthy memories and moments.

Immerse Themselves in the AO: the studio featured dynamic installations and photo opportunities that celebrated the energy and excitement of the Australian Open.

Engage with the Pixel Brand: highly trained brand ambassadors were on hand to guide visitors through the experience and demonstrate the phone's unique features.

Increased Brand Awareness: the Google Pixel Studio generated significant buzz and media coverage, amplifying Pixel's presence at the Australian Open.

Positive Brand Perception: fans walked away with a firsthand understanding of Pixel's AI-powered camera and innovative features.

Measurable Engagement: the activation drove a significant increase in social media engagement and website traffic for Google Pixel and ultimately sales.