---
title: Google for Sport
description: Sense was tasked with the challenge to create an experience that accurately captured Google's product magic and everyday helpfulness at the Google for Sport global launch, while also highlighting local cultural contribution efforts.
---

[Work | Sense ](https://www.sensegroup.co/works)

# [Google for Sport](https://www.sensegroup.co/works/google-for-sport)

 Written by [Anthony Halprin](https://www.sensegroup.co/works/author/anthony-halprin) | Nov 14, 2019 4:47:00 AM

Google has a reputation for accessibility and helpfulness but many people wouldn't realise some of the extensive cultural initiatives Google undertakes. Great Sporting Land launched as a part of Google Arts & Culture to create accessibility around the history of Australian sport and show Australians that they care about the sporting community.

Google’s Arts & Culture app features more than 11,000 archived images and videos, and more than 100 original sporting stories from partners including the AFL, National Portrait Gallery and Bondi Surf Life Saving.

[View full post](https://www.sensegroup.co/works/google-for-sport)

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