Google Cloud Summit

 Google Cloud needed to bring together over 1,500 business and technical decision-makers, CXOs, developers, and enterprise tech leaders for its flagship annual Summit in Sydney.

The challenge was to design and produce a premium, locally resonant experience that drove pipeline growth and brand awareness, while fostering genuine community across Google Cloud's strategic, enterprise, and corporate accounts.  

Sense designed and produced the full end-to-end Google Cloud Summit 2025, adapting the global Google Cloud Playbook with a distinctly Sydney lens. Natural wood, native flora, soft draping, and Google's signature brand were brought to life at the ICC.

A localised world-class event: A curated look and feel captured the warmth and energy of Sydney, creating an environment that felt premium, inclusive, and unmistakably Australian.

Immersive environments at scale: Sense managed every touchpoint, from the main stage and keynote production, to breakout stages, Developer Labs, a Google Showcase with IO3 Activation, sponsor booths, and a Networking Reception.

Precision across every detail: Trained brand ambassadors, full AV and show-calling, wayfinding, freight, and catering were all orchestrated to deliver a seamless experience for every attendee.

Scale delivered: Over 1,500 attendees experienced one of Google Cloud's largest APAC summits, with a global livestream audience extending the reach beyond Sydney.

Pipeline impact: The event was designed to drive 70% pipeline growth through targeted engagement with Google Cloud's most strategic accounts.

Brand affinity: Attendees left with a firsthand experience of Google Cloud's vision, capabilities, and community, reinforcing its position as Australia's leading cloud partner.