Canva OMR Festival 2026

OMR is one of Europe's most influential marketing festivals. 67,000+ attendees, 30% C-level, and tech everywhere you look. Canva needed to show up with purpose.

The brief asked the stand to do three things:

1. Position Canva Enterprise as the modern creative platform for senior marketing and creative decision-makers. 
2. Bring the full Canva ecosystem (Canva Enterprise, Affinity, Flourish, Leonardo.ai) together as one family of brands.
3. Earn trust from a German audience that values precision, quality and genuine local nuance, not surface-level translation.

All within one footprint at Hamburg, with masterclasses, partner zones, four meeting spaces, lead capture, swag and back of house all needing to live inside it.

We designed a concept called the Canva 'Creative Garden' (Kreativgarten), a dreamy urban space where creativity grows. Deliberately designed to be counterintuitive to a traditional tech driven booth: live flowers, dimensional flower beds, climbing vines, gravel, grass, and a swag fountain at the centre of it all.

The space was built around a clear guest journey:

• Four private meeting rooms for high-value sales conversations, with curtained walls for calm inside the noise of the festival.
• A swag fountain at the centre as the public engagement hook, with a coin-toss ritual that pulled crowds in from the aisle.

Bilingual messaging ran throughout. "On-brand is in season", "Get your business blooming", "Design in full bloom". German signage, German-speaking brand ambassadors, and customer logos chosen to land at OMR.

The surprise and delight moment? Fresh florals refreshed at 7am every morning that permeated through the space and drove everyone to find out what the delightful smell was.

A premium, on-brand presence that many described as "the oasis in the chaos of the OMR floor", resonating with senior leaders and doing the B2B work behind closed doors.

• 2,000 booth visitors against a target of 750 (267% to goal).
• 603 MQLs against a target of 500 (121% to goal).
• 1,000 masterclass RSVPs against a target of 400 (250% to goal), with both sessions over capacity and attendees seated on the floor.
• 70 qualified sales meetings held across two days inside the four private rooms.

Beyond the numbers, the stand earned the kind of feedback that matters most in this category...authentic to Canva, B2B tech but not boring, design first, and a family of brands that finally felt like one.