Sense Group Insights

How Sense uses AI in brand experience, without losing what matters

Mark Bennedick — Tue, 24 Mar 2026 00:46:48 GMT

Live Events Are Still Marketing's Greatest Trust Builder

Jordana Johnson — Fri, 20 Mar 2026 04:15:19 GMT

Why Live Events Are Still the Most Powerful Trust-Building Tool in Marketing

The Experiences We Can't Stop Talking About

Jordana Johnson — Thu, 11 Apr 2024 02:32:34 GMT

As we plunge ahead into a new year of experience design, we've curated the latest and greatest in experiential and innovative design. From top-tier hybrid experiences and campaigns, to the forefront of web 3 tech; we're here to spill the tea on the coolest things we’ve seen lately. Join us in our collective awe at some of the best sustainable and human-centred design creations, mind-blowing immersive experiences, artists, cultural hotspots and everything else that has left us absolutely drenched in inspiration. Here's our top 5. 🚀

From Las Vegas to London: 5 Experiences That Caught Our Eye

Jordana Johnson — Mon, 04 Mar 2024 04:24:43 GMT

As we plunge into a new year of experience design, we've curated the latest and greatest in experiential and innovative design. From top-tier hybrid experiences and campaigns, to the forefront of web 3 tech; we're here to spill the tea on the coolest things we’ve seen lately. Join us in our collective awe at some of the best sustainable and human-centered design creations, mind-blowing immersive experiences, artists, cultural hotspots and everything else that has left us absolutely drenched in inspiration. – here's our top 5. 🚀

Best Bits Of WorldPride Sydney

joshua@sensegroup.com.au (Joshua Campbell) — Thu, 16 Mar 2023 03:22:30 GMT

With three weeks of queer art, joy and pride, Sydney shined bright like a diamond with events, activations and pop-ups nestled throughout the city that celebrated the queer community in all its glory.

Our Industry Inspiration For 2023

Natalia Dasilva — Mon, 06 Feb 2023 04:37:56 GMT

In 2023, anything and everything feels possible in the re-energized events industry. It finally feels like the 'comeback' era for events, and the team at Sense are pumped to get back in the game. So, to kick off the year we asked our team to weigh in on what they are anticipating and hoping to see in the industry this year.

Brands That Have Successfully Activated Digital Events

Sense — Thu, 27 Aug 2020 01:36:42 GMT

Let’s face it, by now we are all heavily over-Zoomed. Running a virtual event or conference in this environment can be challenging. The last thing you want is to run the very real risk of boring your audience.

Employee Engagement: What It Is & What It May Become

Sense — Mon, 17 Aug 2020 23:35:31 GMT

The pandemic has and will continue to have an effect on our lives at home and at work. Employees' needs are changing with the working climate and evolving restrictions, both physically and mentally. This calls for a heightened sensitivity around any anxieties that employees may have around returning back to the office or continuing to work from home.

Music Gigs Are Paving The Way For The Revival Of Arts & Entertainment

Ashlee Minto — Wed, 22 Jul 2020 07:35:13 GMT

Across the world, the way we engage with others had completely changed. Even as we emerge from lockdown, our behaviour patterns and regulations call for innovative methods to implement events and brand experiences.

Gifting: A Brand Experience That Perseveres

Melissa Parnell — Tue, 09 Jun 2020 02:46:07 GMT

Gift giving is an act that predates civilisation. The act of giving gifts is both an expression of emotion and an opportunity to make a connection to celebrate an occasion, display appreciation, atonement or congratulations. Gift giving can also act as an alternative solution for brands to engage with their audience and clients during and post COVID-19.