[![vast.png](https://www.sensegroup.co/hubfs/Images/Logos/logo-sense_fff.svg)](https://www.sensegroup.co/) [![Get In Touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4658034/2ec240a8-56b1-4ba3-acf2-1c3c85360c56.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4658034/2ec240a8-56b1-4ba3-acf2-1c3c85360c56) [**](https://www.sensegroup.co/behind-the-experience#mobile-nav) Menu [![Get In Touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/4658034/2ec240a8-56b1-4ba3-acf2-1c3c85360c56.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/4658034/2ec240a8-56b1-4ba3-acf2-1c3c85360c56) [![](https://www.sensegroup.co/hubfs/adrian-infernus-GLf7bAwCdYg-unsplash.jpg) ](https://www.sensegroup.co/behind-the-experience/new-experience-reimagined) [Sense Group, Australia's leading experience design agency, is delighted to introduce [Cameron Zoglmeyer-Ross](https://au.linkedin.com/in/cameron-zoglmeyer-ross-731b0a14?trk=public_profile_browsemap) as Business Director and [Jordana Johnson](https://au.linkedin.com/in/jordana-johnson) as a new Creative Director. Their strategic and creative expertise will propel Sense Group's commitment to delivering immersive experiences that seamlessly merge the physical, digital, and virtual worlds, bringing their newly revealed mantra "Experience Reimagined" to life. ](https://www.sensegroup.co/behind-the-experience/new-experience-reimagined) [Learn more](https://www.sensegroup.co/behind-the-experience/new-experience-reimagined) [Sense Group Welcomes New Business Director and Creative Director, Pioneering "Experience Reimagined" ](https://www.sensegroup.co/behind-the-experience/new-experience-reimagined) [![](https://www.sensegroup.co/hubfs/xavier-von-erlach-g_2U9j6uIEw-unsplash.jpg) ](https://www.sensegroup.co/behind-the-experience/7-david-zolkwer-creative-director-executive-producer-writer-consultant-speaker) [David Zolkwer is a creative director, executive producer, writer, consultant, and speaker with over 30 years in the experience industry. In this episode of ‘Behind The Experience’ we discuss the brand ideas and concepts that are emerging from the crisis, particularly in the Australian marketplace.  ](https://www.sensegroup.co/behind-the-experience/7-david-zolkwer-creative-director-executive-producer-writer-consultant-speaker)[Learn more](https://www.sensegroup.co/behind-the-experience/7-david-zolkwer-creative-director-executive-producer-writer-consultant-speaker) [#7 David Zolkwer | Creative Director, Executive Producer, Writer, Consultant ](https://www.sensegroup.co/behind-the-experience/7-david-zolkwer-creative-director-executive-producer-writer-consultant-speaker) Brand Experience COVID-19 [![](https://www.sensegroup.co/hubfs/christina-wocintechchat-com-TR0GG3U81i0-unsplash.jpg) ](https://www.sensegroup.co/behind-the-experience/6-verity-bell-atlassian-global-head-of-events-engagement) [As more people work remotely due to COVID-19, businesses are being challenged to stay productive, engaged, and foster a digital community. In this episode of 'Behind The Experience,' we speak with Verity Bell, the global head of events and engagement at Atlassian, a leading project management software company, about employee engagement strategies during and beyond COVID-19.  ](https://www.sensegroup.co/behind-the-experience/6-verity-bell-atlassian-global-head-of-events-engagement)[Learn more](https://www.sensegroup.co/behind-the-experience/6-verity-bell-atlassian-global-head-of-events-engagement) [#6 Verity Bell Atlassian Global Head Of Events & Engagement ](https://www.sensegroup.co/behind-the-experience/6-verity-bell-atlassian-global-head-of-events-engagement) Employee Engagement Events COVID-19 [![](https://www.sensegroup.co/hubfs/austin-neill-kKlVSrFbjYY-unsplash.jpg) ](https://www.sensegroup.co/behind-the-experience/5-momo-vassilev-health-safety-and-new-strategies-for-covid-19) [With heightened risk, we require heightened safety measures and strategies. In this episode of ‘Behind The Experience’ we take a look at how COVID-19 has impacted the health and safety approach to events and brand experiences. Our guest, Momtchill ‘Momo’ Vassilev walks us through the changing environment for event health and safety and shares his opinion of what the near future may hold for events in Australia.  ](https://www.sensegroup.co/behind-the-experience/5-momo-vassilev-health-safety-and-new-strategies-for-covid-19)[Learn more](https://www.sensegroup.co/behind-the-experience/5-momo-vassilev-health-safety-and-new-strategies-for-covid-19) [#5 Momo Vassilev | Health & Safety, and New Event Strategies for COVID-19 ](https://www.sensegroup.co/behind-the-experience/5-momo-vassilev-health-safety-and-new-strategies-for-covid-19) Brand Experience Consulting COVID-19 Health & Safety [![](https://www.sensegroup.co/hubfs/chris-montgomery-smgTvepind4-unsplash.jpg) ](https://www.sensegroup.co/behind-the-experience/4-kristen-berman-behavioural-science-answers-for-trying-times) [Have you ever considered behavioural science and economics as a resource for events and brand experiences? In this episode of ['Behind The Experience'](https://anchor.fm/sensegroup/episodes/4-Kristen-Berman-Behavioural-Scientist-and-Founder-of-Irrational-Labs-ebetq6) we take a deep look at how human behaviour is affected by change with behavioural scientist Kristen Berman. ](https://www.sensegroup.co/behind-the-experience/4-kristen-berman-behavioural-science-answers-for-trying-times) [Learn more](https://www.sensegroup.co/behind-the-experience/4-kristen-berman-behavioural-science-answers-for-trying-times) [#4 | Kristen Berman, Behavioural Science & Answers For Trying Times ](https://www.sensegroup.co/behind-the-experience/4-kristen-berman-behavioural-science-answers-for-trying-times) COVID-19 [![](https://www.sensegroup.co/hubfs/Summit-header2.jpg) ](https://www.sensegroup.co/behind-the-experience/3-clare-cahill-adobe-summit-technology-enhanced-experiences) [In this episode of ‘Behind The Experience’ we dive into the world of experience marketing with Clare Cahill, Head of Experience Marketing, APAC at Adobe. Clare shares how to enhance experiences with technology, explores the relationship between digital and physical experiences, and defines that value of both.   ](https://www.sensegroup.co/behind-the-experience/3-clare-cahill-adobe-summit-technology-enhanced-experiences)[Learn more](https://www.sensegroup.co/behind-the-experience/3-clare-cahill-adobe-summit-technology-enhanced-experiences) [#3 | Clare Cahill, Adobe Summit & Technology Enhanced Experiences ](https://www.sensegroup.co/behind-the-experience/3-clare-cahill-adobe-summit-technology-enhanced-experiences) Brand Experience B2B COVID-19 [![](https://www.sensegroup.co/hubfs/shutterstock_660774013.jpg) ](https://www.sensegroup.co/behind-the-experience/ari-popper) [Want to see what the future of brand experiences holds? In this episode of ‘Behind The Experience’ we speak with Ari Popper about the opportunities innovation and technological advances provide forward thinking brands and discuss the pros and cons of such advancements. ](https://www.sensegroup.co/behind-the-experience/ari-popper)[Learn more](https://www.sensegroup.co/behind-the-experience/ari-popper) [#2 Ari Popper | Emotional AI, Privacy Ethics & The Future of Brand Experience ](https://www.sensegroup.co/behind-the-experience/ari-popper) Brand Experience COVID-19 [![](https://www.sensegroup.co/hubfs/GABS_2019_Melb_S4_769.jpg) ](https://www.sensegroup.co/behind-the-experience/1-guy-greenstone) [Do you want to know what it takes to grow a successful, sustainable business? In the first episode of ‘Behind The Experience’ we speak with Guy Greenstone to find out what it took to build international businesses includes the Great Australian Beer Spectacular, Stomping Ground Brewery and The Local Taphouse. ](https://www.sensegroup.co/behind-the-experience/1-guy-greenstone)[Learn more](https://www.sensegroup.co/behind-the-experience/1-guy-greenstone) [#1 Guy Greenstone | Gabs, Stomping Ground, The Local Taphouse ](https://www.sensegroup.co/behind-the-experience/1-guy-greenstone) Brand Experience **GENERAL:** [hello@sensegroup.co](mailto:hello@sensegroup.co) **NEW BUSINESS:** [cameron@sensegroup.co](mailto:cameron@sensegroup.co) **BRIEFS:**, [cameron@sensegroup.co](mailto:cameron@sensegroup.co) **JOIN THE TEAM:** [jennifer@sensegroup.co](mailto:jennifer@sensegroup.co) **PRESS:** [mark@sensegroup.co](mailto:mark@sensegroup.co) **PARTNERS + SUPPLIERS:** [karen@sensegroup.co](mailto:karen@sensegroup.co) **SYDNEY** Sense Group - APAC Unit 13, 5-7 Prosperity Parade Warriewood, Sydney NSW 2102 Australia [sydney@sensegroup.co](mailto:sydney@sensegroup.co)   **LONDON** Sense Group - EMEA 100 Bollo Lane, London W4 5LX United Kingdom [london@sensegroup.co](mailto:london@sensegroup.co) ### Let's chat about your next project ![](https://dc.ads.linkedin.com/collect/?pid=1091380&fmt=gif)